From mid-November, Rodeo Drive dresses up for the holidays with lights strung through the palms, elaborate window displays and festive events across Beverly Hills.
Holiday Lighting Celebration 2026
The season starts with the annual Rodeo Drive Holiday Lighting Celebration on Thursday, November 19, 2026, from 5 to 8 pm. Presented by the City of Beverly Hills and the Rodeo Drive Committee, this year's theme, 50 Years of Brilliance, celebrates Rodeo Drive's 50th anniversary with music, dance, holiday installations and entertainment.
Window displays
Many of the fashion houses unveil holiday windows in November. An evening walk from Wilshire to Santa Monica Boulevard, when the lights are on, is the best way to see them. See the photo spots guide for where to stand.
Plan ahead
- Garages fill up during events; arrive early or use rideshare. See parking.
- Store hours can change around the holidays. See store hours.
- Book dinner nearby well in advance in December.
Upcoming events
- RADIO GALAXY: Friday, Nov 6, 2026 · 8:00 PM – Sun, Nov 22 · 11:59 PM
- Inside the Mansion: Saturday, Nov 7, 2026 · 11:00 AM – 3:00 PM
- Beverly Hills Farmers' Market: Sunday, Nov 8, 2026 · 8:00 AM – 1:00 PM
- FREE Shredding, Compost, & Pumpkin Recycling Event at the Beverly Hills Farmers' Market: Sunday, Nov 8, 2026 · 8:00 AM – 12:00 PM
Frequently asked questions
- When is the Rodeo Drive Holiday Lighting Celebration in 2026?
- Thursday, November 19, 2026, from 5 to 8 pm. This year's theme, 50 Years of Brilliance, celebrates Rodeo Drive's 50th anniversary.
- When are the Rodeo Drive holiday decorations up?
- The lights are switched on at the Holiday Lighting Celebration in mid-November and typically stay up through the holiday season.